Modern and accessible, B STORE was founded in 2001 as solely a shoe line but due to increasing demand has since evolved in to a full fledged ready to wear collection for men and women. With a firm presence in the heart of London, B STORE offers an alternative to mass luxury branding. Instead, their focus is on creating stringently unique, well-crafted pieces with an appeal that is both fresh as well as timeless. A main focus of the B STORE brand is to discover and nurture young design talent so as to always be creating something new, continuously evolving.