Hip-hop culture and high-class fashion merge to create the sassy, sexy look of Baby Phat Shoes. As the sister line to the urban menswear label "Phat Farm," the name Baby Phat first appeared in 1998 on baby tees, worn by models as a publicity tool for a Phat Farm runway show. The instant popularity of the shirts led to the creation of an entire brand, which today includes Baby Phat shoes, cocktail dresses, outerwear, and a line of clothing for babies and young children.
Creative director and top fashion model Kimora Lee Simmons calls Baby Phat shoes "unapologetic, adventurous, sexy and empowered." Combining street culture with celebrity style, Baby Phat shoes are fun, feisty adaptations of the hottest Hollywood trends to mainstream society. Shoe styles range from sexy stiletto and wedge heels to chic yet comfortable sneakers, adorned by trendy embellishments such as metallic finishes, bold animal prints and dazzling crystals. Baby Phat's slinky feline logo, now a widely recognized fashion symbol, also appears in some form on all Baby Phat shoes—such as a rhinestone-ringed medallion (Baby Phat New Cork Wedge Medallion), a metallic heel panel (Baby Phat Phab Max Camo), or a logo-printed sole (Baby Phat Hoop Thong).