betseyville

With her long-standing career, it's hard to find a fashionista who hasn't heard the name of Betsey Johnson. Since storming onto the fashion scene in the 1960s, Betsey Johnson has been designing, creating and innovating fashion items for women worldwide.

In 2003, the style queen took a trip to Mexico. There, Betsey Johnson discovered a purchased a dreamy boutique hotel, which she transformed into an inspirational vacation home and dubbed "Betseyville." Soon after, she diversified with a collection of Betseyville handbags and then footwear. The expansion allowed her to continue with the whimsical style and exuberant attitude she’s known for, but at a lower, more accessible price point.

Despite their relatively recent launch, Betseyville shoes and handbags are already impacting the New York City scene and other trend-setting locales. A native NYC woman herself, Betsey intends her Betseyville shoes to "bring the wearer to life." Like the namesake estate, Betseyville shoes are vivid and dreamy, full of detail and movement.

As one journalist remarked, "If Betsey Johnson didn’t exist, we would have to invent her, simply to remind ourselves that fashion can be fun. She’s the original wild child and set to paint the town pink!"