You don't have to be a skateboarding enthusiast to appreciate the fresh, innovative attraction of Etnies shoes. Original styles and unsurpassed comfort are standard for this athletic-minded company.
Etnies shoes entered the skateboarding world in 1986 producing supportive footwear for serious skaters. Before long, though, enthusiasm for Etnies expanded beyond the sports realm and today many Etnies wearers simply value the comfort and individuality Etnies shoes provide.
Thanks to its own research lab, the Sole Technology Institute (STI), Etnies is also a pioneer of skate shoe technology. Etnies founder and professional skateboarder Pierre Andre Senizergues founded STI to develop ways of reducing the risk of injury without compromising performance or control. Hallmark features of Etnies shoes include tongue padding, lightweight construction, and cushioned footbeds with extra heel support.
Classic examples of Etnies shoes' distinctive style are the ever-popular Callicut and Cinch, both available in several shades. Another well-loved style, the Lo Cut, is redesigned with a feminine edge in the Etnies shoes Lo Slip. In recent years, Etnies has expanded their product line to include slides, flip flops and sandals in addition to their signature skate shoe.