keds

Become a part of the never-ending trend with your own pair of Keds shoes, America's first true sneaker.

Since their introduction in 1916, Keds shoes have been a forerunner in quality, performance and style. The U.S. Rubber Company (now known as Uniroyal) produced the rubber soles of Keds shoes, first coining the term "sneakers" because the wearer could walk around so quietly. From those original classics, known today as the Champion canvas sneaker, to an array of slip-ons, ballet flats and sportier sneakers, Keds shoes are an American tradition in every way.

Throughout the years, Keds shoes have proven popular with athletes and style icons alike. Today, actress Mischa Barton continues the trend as their spokesmodel. In addition, Keds shoes recently paired with rock poster artist Eleanor Grosch on a fanciful collection of skimmers. Eleanor's line gives a fresh spin to Keds classics, using dramatic colors and stylized critters to create bold, cheerful fashions your feet will love.

Keds shoes' attention to customer preferences as well as an eye to future trends has kept them at the forefront of fun, casual fashion for almost a century. With this kind of commitment, you can be sure Keds shoes will be around for many years to come.