kenneth cole reaction

For every action, you want Kenneth Cole Reaction.

Resourcefulness and imagination are at the heart of Kenneth Cole Reaction shoes. When American designer Kenneth Cole wanted to open a shoe company in 1982, his options were few and expensive—renting a room at the Hilton among a thousand others, or opening a showroom in midtown Manhattan. Limited resources led Kenneth Cole to another solution. He painted "Kenneth Cole Productions, Inc." on a trailer, parked across from the Hilton, and, under the guise of shooting a full-length film entitled, "The Birth of a Shoe Company," sold 40,000 pairs of shoes in two-and-a-half days.

Such innovation remains apparent today in Kenneth Cole Reaction shoes. Adding a modern flair to the best of the classics, Kenneth Cole Reaction shoes are designed for the fun-loving yet confident personality. The designers of Kenneth Cole Reaction shoes take inspiration from technology, music and pop culture to produce fresh, inventive fashions. Kenneth Cole Reaction's versatile line of mary janes, mules and more offer something for every occasion.

Infuse your wardrobe with Kenneth Cole Reaction shoes; we're sure you'll like the results.