New Balance shoes are "Endorsed by No One," because with their commitment to high-performance design, technological innovation and domestic manufacturing, New Balance shoes speak for themselves.
New Balance shoes was originally founded as an arch support company by William Riley in 1906. At the request of athletes in the 1950s, New Balance began producing specialized athletic footwear. The '60s saw the release of the New Balance Trackster, one of first to be specifically engineered as a running shoe. Since then, New Balance shoes have continued to produce top-quality, technically advanced athletic footwear, including the New Balance 320 that rated number one in the market in 1976. Today New Balance shoes have diversified into a complete range of sport-inspired footwear, apparel and accessories.
New Balance shoes have always adhered to the belief that a good fit and advanced technology equals better performance. This philosophy also means that New Balance shoes can rely on loyal customers spreading the word and invest in research instead of celebrity sponsorships.
As New Balance says, they prefer to celebrate the true stars: everyday athletes just like you!